Professional Experience
EatingWell Media Group, Charlotte, VT 2007-Present
Web Producer/Writer
- Create and maintain web content for eatingwell.com and partners
- Develop, create and upload content and interactive features primarily by creatively leveraging existing resources
- Manage movement of interactive jobs through all departments, managing scheduling
- Manage and help to grow partner relationships via editorial management and promotion ideas
- Manage usability and user-interface issues, developing storyboards as needed
- Hands-on production of content pages via CMS, DreamWeaver, Photoshop, html
Champlain College, Burlington, VT 2006-2007
Web Content Manager
- Oversaw content representation for interactive college admissions Web site
- Created, managed, and updated online content
- Managed targeted e-mail marketing campaigns, scheduling, and reporting to coincide with printed marketing collateral
- Supported online marketing initiatives for all internal departments with Web site development, content writing and architecture
- Utilized Web traffic analytics software to gauge content and campaign performance
- Researched and executed new interactive initiatives to expand online community
April Cornell, Williston, Vt 2003-2006
Marketing Copy Writer and
Graphic Designer
- Developed copy for catalogs, magazines, books, merchandise signage, advertising, public relations, newsletters, and Web site
- Managed and maintained Web content, online magazine, and blog
- Implemented monthly product uploads for e-commerce site
- Designed and managed e-mail marketing campaigns and scheduling to support marketing collateral
- Coordinated production with external partners including design agencies, editors, and Web site technical services
- Worked collaboratively with multiple departments
Kehoe + Kehoe Design, Burlington, Vt 2004-2005
Copy Writer/Editor/Proofreader
- Wrote, edited, and proofed various projects for organizations such as VT Dept. of Health’s New Leaf Program and Fletcher Allen Hospital
Cuisine et Tradition, Arles, France 2002-2003
Cooking School Assistant/
Translator and Au Pair
- Attended cooking workshops and translated for participants
- Provided enriched environment for children and associated responsibilities
Starr Library, Middlebury College, Vt 1999-2002
Acquisitions Assistant
- Assisted in maintaining online catalog and verifying bibliographic records
Publications
Conversations: A Catalogue of Women in the Visual Arts, Middlebury College, VT Spring 2002, Contributing Writer/Co-designer
April Cornell: The Art of the Everyday, Williston, VT 2004-2005, Writer/Editor/Proofreader
Education
Middlebury College: Middlebury, VT 1998-2002
- BA in English and Studio Art, Minor in French
- Graduated Magna cum Laude
- Participated and trained in Dolci, Middlebury’s Student-Run Gourmet Restaurant (roles included head chef, prep cook, and wait staff)
Middlebury Schools Abroad: Paris, France 2000
- Intensive cultural immersion program focusing on French, Literature, Art, and Art history
Champlain College: Burlington, VT2006-2007
- Web Development I
- Designing Media for the Web
Skills
Writing
Web, marketing, product descriptions, e-commerce, business, and creative copy with solid editorial and proofreading expertise.
Digital
Dreamweaver, Flash, XHTML, CSS, Content Management Systems, Google Analytics, Photoshop, Illustrator, InDesign, iMovie, Microsoft Office
Language
Fluent in oral/written French.